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Social Media & Content Creation vocabulary · Brand Deals and Monetization

Brand deal

Meaning in social media & content creation, with examples

nounCore term

In social media & content creation, brand deal means: An agreement in which a brand pays a creator, in money or products, to make content that promotes it.

In Turkish: marka iş birliği, iş birliği, sponsorluk anlaşması

How it is used

Common in creator talk. You land, sign, negotiate or turn down a brand deal. In contracts and agency emails the same thing may be called a partnership, collaboration or sponsorship.

Example sentences

  1. She landed her first brand deal with a sportswear company when she had 15,000 followers.

  2. I turn down brand deals for products I wouldn't use myself.

Common collocations

  • land a brand deal
  • negotiate a brand deal
  • paid brand deal
  • turn down a brand deal
  • sponsored postA post that a brand has paid for, in which a creator or account promotes the brand's product or service.
  • collabAn informal word for collaboration: content or a project that two or more creators or brands make together.
  • media kitA short document, often a PDF, that a creator sends to brands to show their audience, statistics, past collaborations and services.
  • rate cardA list of a creator's prices for different types of content, such as one reel, a set of stories or a sponsored segment in a YouTube video.
  • deliverablesThe specific pieces of content a creator agrees to produce in a deal, such as two reels, five stories and one TikTok video.

More terms: Brand Deals and Monetization

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