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Social Media & Content Creation vocabulary · Brand Deals and Monetization

Disclosure

Meaning in social media & content creation, with examples

/dɪsˈkloʊʒər/nounCommon term

In social media & content creation, disclosure means: A clear statement telling the audience that content is paid or sponsored or involves a commercial relationship, such as '#ad' or a paid partnership label.

In Turkish: reklam beyanı, ticari ilişki beyanı

How it is used

Advertising rules in many countries require clear disclosure, and brand contracts usually say exactly how to do it. A disclosure should be easy to see, not hidden among hashtags. You add, include or make a disclosure.

Example sentences

  1. The disclosure has to be in the first line of the caption, not at the end.

  2. Our contract says every story needs a clear disclosure, such as 'ad' or 'paid partnership'.

Common collocations

  • ad disclosure
  • clear disclosure
  • paid partnership label
  • disclosure rules
  • sponsored postA post that a brand has paid for, in which a creator or account promotes the brand's product or service.
  • affiliate linkA special tracked link to a product; when someone buys through it, the creator who shared it earns a commission.
  • brand dealAn agreement in which a brand pays a creator, in money or products, to make content that promotes it.
  • usage rightsPermission for a brand to use a creator's content for a set period, for example on the brand's own channels or in paid ads.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Brand Deals and Monetization

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