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Social Media & Content Creation vocabulary · Brand Deals and Monetization

Sponsored post

Meaning in social media & content creation, with examples

nounCore term

In social media & content creation, sponsored post means: A post that a brand has paid for, in which a creator or account promotes the brand's product or service.

In Turkish: sponsorlu gönderi, reklamlı paylaşım

How it is used

In many countries the law or advertising rules require sponsored posts to be clearly labeled, for example with 'ad' or the platform's paid partnership label. You publish, label or disclose a sponsored post.

Example sentences

  1. This is a sponsored post, so remember to switch on the paid partnership label.

  2. Her sponsored posts get fewer likes than her usual content.

Common collocations

  • publish a sponsored post
  • label a sponsored post
  • sponsored content
  • paid partnership
  • brand dealAn agreement in which a brand pays a creator, in money or products, to make content that promotes it.
  • disclosureA clear statement telling the audience that content is paid or sponsored or involves a commercial relationship, such as '#ad' or a paid partnership label.
  • influencerA person with a loyal online audience whose opinions and recommendations can affect what their followers buy or think.
  • deliverablesThe specific pieces of content a creator agrees to produce in a deal, such as two reels, five stories and one TikTok video.

More terms: Brand Deals and Monetization

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