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Social Media & Content Creation vocabulary · Brand Deals and Monetization

Micro-influencer

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, micro-influencer means: An influencer with a fairly small but engaged audience, often described as having roughly 10,000 to 100,000 followers.

In Turkish: mikro influencer, mikro fenomen

How it is used

Brands often work with many micro-influencers instead of one celebrity, because they cost less and their followers trust them. Smaller accounts are called nano-influencers. Agencies run micro-influencer campaigns in one city or niche.

Example sentences

  1. For the same budget, we can work with twenty micro-influencers instead of one celebrity.

  2. Micro-influencers in the fitness niche gave us the lowest cost per sale.

Common collocations

  • micro-influencer campaign
  • work with micro-influencers
  • nano-influencer
  • local micro-influencers
  • influencerA person with a loyal online audience whose opinions and recommendations can affect what their followers buy or think.
  • nicheThe specific topic or area that a creator or account focuses on, together with the particular audience interested in it.
  • engagement rateA percentage that shows how actively people interact with your content, usually total interactions divided by followers or by reach.
  • brand dealAn agreement in which a brand pays a creator, in money or products, to make content that promotes it.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Brand Deals and Monetization

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