Okuzeka
Social Media & Content Creation vocabulary · Platforms and Formats

GRWM

Meaning in social media & content creation, with examples

abbreviationAdvanced term

In social media & content creation, GRWM means: Short for 'get ready with me': a video format in which a creator talks to the camera while doing their makeup or hair or getting dressed.

In Turkish: benimle hazırlan, GRWM

How it is used

Very popular on TikTok, Instagram and YouTube, often mixed with storytelling, as in 'GRWM for my first day at a new job'. Brands like it because products appear naturally. It is said letter by letter or in full.

Example sentences

  1. Her GRWM videos feel like chatting with a friend, so people watch till the end.

  2. The brief asks for a GRWM in which the foundation appears in the first ten seconds.

Common collocations

  • GRWM video
  • GRWM for a wedding
  • storytime GRWM
  • morning routine
  • short-form videoA video that usually lasts from a few seconds to a few minutes, is often filmed vertically and is made for quick viewing on phones.
  • unboxingA video in which someone opens a new product's packaging on camera and shows and comments on what is inside.
  • briefA document from a brand or agency that explains what content they want from a creator: the goal, key messages, deadlines and rules.
  • POVShort for 'point of view': a video format that asks viewers to imagine they are in a certain situation or seeing it through someone's eyes.

More terms: Platforms and Formats

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