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Social Media & Content Creation vocabulary · Platforms and Formats

Short-form video

Meaning in social media & content creation, with examples

nounCore term

In social media & content creation, short-form video means: A video that usually lasts from a few seconds to a few minutes, is often filmed vertically and is made for quick viewing on phones.

In Turkish: kısa video, kısa format video

How it is used

The umbrella term for TikTok videos, Instagram Reels and YouTube Shorts. Marketers often call short-form video the fastest way to grow. The opposite is long-form video, such as a 20-minute YouTube video.

Example sentences

  1. Short-form video now makes up 70% of our content plan.

  2. We cut each podcast episode into five short-form videos.

Common collocations

  • short-form video content
  • short-form platforms
  • long-form video
  • short-form strategy
  • reelA short, usually vertical video with music, effects or text, made to be watched quickly and often recommended to people who do not follow you.
  • aspect ratioThe relationship between the width and the height of an image or video, written as two numbers such as 9:16 or 16:9.
  • hookThe first few seconds of a video or the first line of a post, designed to grab attention and make people keep watching or reading.
  • repurposeTo take existing content and turn it into a new format for another platform, for example cutting a long video into short clips.
  • For You pageTikTok's main feed of recommended videos, chosen for each user by the algorithm and including many from accounts they don't follow.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Platforms and Formats

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