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Social Media & Content Creation vocabulary · Platforms and Formats

Unboxing

Meaning in social media & content creation, with examples

/ʌnˈbɑːksɪŋ/nounCommon term

In social media & content creation, unboxing means: A video in which someone opens a new product's packaging on camera and shows and comments on what is inside.

In Turkish: kutu açılışı, kutu açılımı, unboxing

How it is used

A popular format for tech, beauty and subscription boxes. Brands send PR packages hoping creators will make unboxing videos. You film or do an unboxing; 'unboxing experience' means how it feels to open the packaging.

Example sentences

  1. The unboxing video of the new headphones got more views than the review.

  2. We redesigned the packaging because customers film unboxings for TikTok.

Common collocations

  • unboxing video
  • do an unboxing
  • PR package
  • unboxing experience
  • micro-influencerAn influencer with a fairly small but engaged audience, often described as having roughly 10,000 to 100,000 followers.
  • short-form videoA video that usually lasts from a few seconds to a few minutes, is often filmed vertically and is made for quick viewing on phones.
  • brand dealAn agreement in which a brand pays a creator, in money or products, to make content that promotes it.
  • GRWMShort for 'get ready with me': a video format in which a creator talks to the camera while doing their makeup or hair or getting dressed.

More terms: Platforms and Formats

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