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Digital Marketing & SEO vocabulary · Paid Search and Advertising

CPA

Meaning in digital marketing & SEO, with examples

/ˌsiː piː ˈeɪ/abbreviationCommon term

In digital marketing & SEO, CPA means: Short for cost per acquisition (or cost per action): the average amount spent on advertising to get one customer, lead or other conversion.

In Turkish: edinme başına maliyet, EBM, dönüşüm başına maliyet

How it is used

Used to compare channels and to set limits for campaigns: target CPA, maximum CPA. It is calculated as ad spend divided by conversions. In affiliate deals, CPA can also mean a model where partners are paid per action.

Example sentences

  1. Our CPA on search is 120 lira, but on social it's over 300.

  2. The campaign is set to a target CPA of 50 euros per sign-up.

Common collocations

  • target CPA
  • lower the CPA
  • average CPA
  • CPA bidding
  • CPCShort for cost per click: the amount an advertiser pays for one click on an ad, often reported as an average over a campaign.
  • ROASShort for return on ad spend: the revenue earned for each unit of money spent on advertising, shown as a ratio like 4:1 or a percentage like 400%.
  • conversionAn action that a business wants visitors to complete, such as buying, signing up or filling in a form, or the moment someone completes it.
  • customer lifetime valueAn estimate of the total revenue or profit that a business can expect from one customer over the whole relationship.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Paid Search and Advertising

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