Okuzeka
Digital Marketing & SEO vocabulary · Paid Search and Advertising

Display advertising

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, display advertising means: Visual online ads, such as banners, images and animations, shown on websites, apps and video platforms rather than in search results.

In Turkish: görüntülü reklamcılık, display reklam

How it is used

Mostly used for awareness and retargeting. Display ads are bought through networks such as the Google Display Network or through programmatic platforms, usually on a CPM basis. Their click-through rates are usually much lower than those of search ads.

Example sentences

  1. Display advertising helped with awareness, but almost all sales came from search.

  2. Exclude mobile game apps from our display advertising placements.

Common collocations

  • display ads
  • display network
  • display campaign
  • banner ads
  • programmatic advertisingBuying and selling digital ad space automatically through software and real-time auctions, instead of negotiating directly with each website.
  • CPMShort for cost per mille: the price an advertiser pays for one thousand impressions of an ad. 'Mille' is Latin for thousand.
  • retargetingShowing ads to people who have already visited a website, used an app or interacted with a brand, in order to bring them back.
  • creativeThe visual and written material of an ad, such as its images, videos, headlines and text; often called 'ad creative'.

More terms: Paid Search and Advertising

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: