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Digital Marketing & SEO vocabulary · Paid Search and Advertising

Targeting

Meaning in digital marketing & SEO, with examples

nounCore term

In digital marketing & SEO, targeting means: Choosing which people will see an ad, based on things such as location, age, interests, behavior or the keywords they search for.

In Turkish: hedefleme

How it is used

Used in every ad platform. You set up, narrow, broaden or refine targeting; the verb is 'target' (target young parents in Ankara). Privacy rules and cookie changes have made some detailed targeting harder.

Example sentences

  1. The targeting is too broad; we're paying for clicks from people outside the country.

  2. We narrowed the targeting to people interested in camping and hiking.

Common collocations

  • audience targeting
  • location targeting
  • narrow the targeting
  • interest-based targeting
  • target audienceThe specific group of people a campaign, product or message is meant to reach, described by things like age, location, interests or needs.
  • retargetingShowing ads to people who have already visited a website, used an app or interacted with a brand, in order to bring them back.
  • lookalike audienceAn ad audience made up of new people who share characteristics with an existing group, such as current customers or website visitors.
  • segmentationDividing an audience or email list into smaller groups with shared traits, such as location, interests or purchase history, so that messages are more relevant.

More terms: Paid Search and Advertising

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