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Digital Marketing & SEO vocabulary · Digital Marketing Fundamentals

Target audience

Meaning in digital marketing & SEO, with examples

nounCore term

In digital marketing & SEO, target audience means: The specific group of people a campaign, product or message is meant to reach, described by things like age, location, interests or needs.

In Turkish: hedef kitle

How it is used

Used at the start of almost every brief and campaign plan. You define, reach and understand a target audience. In ad platforms, 'audience' alone often means a saved list of people you can target.

Example sentences

  1. Our target audience is small business owners who do their own bookkeeping.

  2. The creative is fun, but is it right for this target audience?

Common collocations

  • define the target audience
  • reach the target audience
  • core audience
  • audience insights
  • buyer personaA short, semi-fictional profile of a typical customer, based on research, that describes their goals, problems, habits and how they make decisions.
  • targetingChoosing which people will see an ad, based on things such as location, age, interests, behavior or the keywords they search for.
  • segmentationDividing an audience or email list into smaller groups with shared traits, such as location, interests or purchase history, so that messages are more relevant.
  • campaignA planned set of marketing activities with a shared goal, budget and time frame, such as a product launch or a summer sale.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Digital Marketing Fundamentals

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