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Digital Marketing & SEO vocabulary · Digital Marketing Fundamentals

Funnel

Meaning in digital marketing & SEO, with examples

/ˈfʌnəl/nounCore term

In digital marketing & SEO, funnel means: A model of the stages people go through, from first hearing about a brand to buying, with fewer people at each step, like the shape of a funnel.

In Turkish: huni, pazarlama hunisi, satış hunisi

How it is used

Often called the marketing funnel or sales funnel. Marketers talk about the top, middle and bottom of the funnel (TOFU, MOFU, BOFU) and move people down the funnel. 'Full-funnel' means covering every stage.

Example sentences

  1. These blog posts are top-of-the-funnel content; they're not meant to sell.

  2. We lose most people between the product page and the cart, so let's fix that part of the funnel first.

Common collocations

  • top of the funnel
  • bottom of the funnel
  • sales funnel
  • move down the funnel
  • full-funnel strategy
  • customer journeyAll the steps and interactions a person goes through with a brand, from first hearing about it to buying and using the product.
  • leadA person or company that has shown interest in a product, for example by filling in a form, and who may become a customer.
  • conversionAn action that a business wants visitors to complete, such as buying, signing up or filling in a form, or the moment someone completes it.
  • brand awarenessHow familiar people are with a brand, and how easily they recognize it or remember it when they need that kind of product.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Digital Marketing Fundamentals

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