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Digital Marketing & SEO vocabulary · Digital Marketing Fundamentals

Drive traffic

Meaning in digital marketing & SEO, with examples

phraseCore term

In digital marketing & SEO, drive traffic means: To bring visitors to a website, store or app, for example through ads, search results, social posts or email.

In Turkish: trafik çekmek, trafik getirmek

How it is used

A very common phrase in plans and reports. Channels, campaigns and content drive traffic to a page; 'drive' also goes with sales, leads and engagement.

Example sentences

  1. We want the podcast to drive traffic to the online course.

  2. Which channel drives the most traffic to the store locator page?

Common collocations

  • drive traffic to a site
  • drive sales
  • drive engagement
  • drive qualified traffic
  • organic trafficVisitors who reach a website by clicking unpaid search results, rather than ads or other paid links.
  • campaignA planned set of marketing activities with a shared goal, budget and time frame, such as a product launch or a summer sale.
  • SEOShort for search engine optimization: the work of improving a website so that it appears higher in unpaid search results and gets more visitors.
  • PPCShort for pay-per-click: an advertising model in which the advertiser pays each time someone clicks an ad, not when the ad is shown.

More terms: Digital Marketing Fundamentals

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