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Digital Marketing & SEO vocabulary · Digital Marketing Fundamentals

Brand awareness

Meaning in digital marketing & SEO, with examples

nounCore term

In digital marketing & SEO, brand awareness means: How familiar people are with a brand, and how easily they recognize it or remember it when they need that kind of product.

In Turkish: marka bilinirliği, marka farkındalığı

How it is used

Used as a campaign goal at the top of the funnel. Teams build, raise or measure brand awareness, often with reach, video views, branded searches or surveys. Its results are harder to link to sales than clicks are.

Example sentences

  1. The TV and YouTube campaign is about brand awareness, not direct sales.

  2. Branded searches went up 30% during the brand awareness campaign.

Common collocations

  • build brand awareness
  • raise brand awareness
  • brand awareness campaign
  • measure brand awareness
  • funnelA model of the stages people go through, from first hearing about a brand to buying, with fewer people at each step, like the shape of a funnel.
  • reachThe number of different people who saw a piece of content or an ad at least once during a period.
  • campaignA planned set of marketing activities with a shared goal, budget and time frame, such as a product launch or a summer sale.
  • target audienceThe specific group of people a campaign, product or message is meant to reach, described by things like age, location, interests or needs.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Digital Marketing Fundamentals

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