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Digital Marketing & SEO vocabulary · Digital Marketing Fundamentals

Customer journey

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, customer journey means: All the steps and interactions a person goes through with a brand, from first hearing about it to buying and using the product.

In Turkish: müşteri yolculuğu

How it is used

Used in strategy, UX and analytics. Teams map the customer journey, find gaps or pain points in it and plan messages for each stage. Touchpoints are the individual moments of contact along the journey.

Example sentences

  1. Our customer journey usually starts with a search, then a review site, then our app.

  2. Let's map the customer journey for first-time buyers before we plan the emails.

Common collocations

  • map the customer journey
  • customer journey map
  • stage of the journey
  • touchpoint
  • funnelA model of the stages people go through, from first hearing about a brand to buying, with fewer people at each step, like the shape of a funnel.
  • buyer personaA short, semi-fictional profile of a typical customer, based on research, that describes their goals, problems, habits and how they make decisions.
  • attributionDeciding which channels, ads or touchpoints get credit for a conversion when a customer interacted with several of them before buying.
  • marketing automationSoftware and workflows that send messages and complete marketing tasks automatically, based on rules, timing or customer behavior.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Digital Marketing Fundamentals

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