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Digital Marketing & SEO vocabulary · Social Media Marketing

User-generated content

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, user-generated content means: Photos, videos, reviews and posts about a brand that are created by its customers or fans rather than by the brand itself.

In Turkish: kullanıcı tarafından oluşturulan içerik, UGC

How it is used

Usually shortened to UGC. Brands collect, share and encourage UGC, for example with hashtags or contests, and usually ask the owner's permission before using it in ads. 'UGC creators' are paid to make content that looks customer-made.

Example sentences

  1. Customer photos on the product page are our best-performing user-generated content.

  2. We'll repost user-generated content from the campaign hashtag every Friday.

Common collocations

  • UGC campaign
  • encourage user-generated content
  • repost UGC
  • UGC creators
  • social proofSigns that other people already use and trust a product, such as reviews, ratings, testimonials or customer numbers, which make new visitors more likely to buy.
  • engagementThe ways people actively interact with content, such as liking, commenting, sharing, saving or clicking, rather than just seeing it.
  • content creatorA person who regularly makes videos, posts, podcasts or other online content for an audience, often earning money from it.
  • influencerA person with a large or loyal following on social media whose opinions and recommendations can affect what their followers buy or think.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Social Media Marketing

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