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E-commerce vocabulary · Reviews and Trust

User-generated content

Meaning in e-commerce, with examples

nounCommon term

In e-commerce, user-generated content means: Photos, videos, reviews and posts about a product created by customers rather than by the brand, often shown on product pages or social media.

In Turkish: kullanıcı tarafından oluşturulan içerik, kullanıcı içeriği, UGC

How it is used

Used by marketing and e-commerce teams. Brands collect, share, moderate and get permission to use user-generated content. Usually shortened to UGC, said letter by letter.

Example sentences

  1. Adding user-generated content to product pages made the clothes look more real to shoppers.

  2. We always ask customers before we repost their user-generated content.

Common collocations

  • UGC campaign
  • collect user-generated content
  • customer photos
  • moderate UGC
  • customer reviewA written opinion, often with a star rating, that a buyer posts about a product or seller to share their experience with other shoppers.
  • star ratingA score, usually from one to five stars, that customers give a product or seller; the average is shown on listings and product pages.
  • product pageThe page of an online store that shows one product in detail, with its photos, price, description, options and an add-to-cart button.
  • verified purchaseA label on a review showing that the person who wrote it actually bought the product from that store or marketplace.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Reviews and Trust

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