Okuzeka
E-commerce vocabulary · Reviews and Trust

Fake review

Meaning in e-commerce, with examples

nounCommon term

In e-commerce, fake review means: A review that does not describe a real customer's honest experience, for example one written by the seller, paid for, or posted to harm a competitor.

In Turkish: sahte yorum, sahte değerlendirme

How it is used

Used by marketplaces, regulators, journalists and sellers. Platforms detect, flag and remove fake reviews, and many countries treat them as misleading advertising. Sellers sometimes report suspected fake reviews on their own products.

Example sentences

  1. The marketplace removed 200 fake reviews from a competitor's listing.

  2. Shoppers spot fake reviews when they all use the same words and appear on the same day.

Common collocations

  • fake reviews
  • remove fake reviews
  • report a fake review
  • review manipulation
  • customer reviewA written opinion, often with a star rating, that a buyer posts about a product or seller to share their experience with other shoppers.
  • verified purchaseA label on a review showing that the person who wrote it actually bought the product from that store or marketplace.
  • star ratingA score, usually from one to five stars, that customers give a product or seller; the average is shown on listings and product pages.
  • seller ratingA score that shows how a marketplace seller performs, based on buyer feedback and things like on-time shipping, cancellations and returns.

More terms: Reviews and Trust

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