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E-commerce vocabulary · Reviews and Trust

Customer review

Meaning in e-commerce, with examples

nounCore term

In e-commerce, customer review means: A written opinion, often with a star rating, that a buyer posts about a product or seller to share their experience with other shoppers.

In Turkish: müşteri yorumu, ürün değerlendirmesi

How it is used

Very important for trust and sales. Customers leave, write or post reviews; sellers collect, read, reply to and display them. People usually say just 'reviews': 'The reviews are great'.

Example sentences

  1. Several customer reviews say the fabric is thinner than in the photos.

  2. We send an email a week after delivery to ask for a customer review.

Common collocations

  • leave a review
  • positive review
  • negative review
  • reply to a review
  • collect customer reviews
  • star ratingA score, usually from one to five stars, that customers give a product or seller; the average is shown on listings and product pages.
  • verified purchaseA label on a review showing that the person who wrote it actually bought the product from that store or marketplace.
  • fake reviewA review that does not describe a real customer's honest experience, for example one written by the seller, paid for, or posted to harm a competitor.
  • user-generated contentPhotos, videos, reviews and posts about a product created by customers rather than by the brand, often shown on product pages or social media.
  • seller ratingA score that shows how a marketplace seller performs, based on buyer feedback and things like on-time shipping, cancellations and returns.

More terms: Reviews and Trust

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