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E-commerce vocabulary · Reviews and Trust

Verified purchase

Meaning in e-commerce, with examples

nounCommon term

In e-commerce, verified purchase means: A label on a review showing that the person who wrote it actually bought the product from that store or marketplace.

In Turkish: doğrulanmış satın alma, onaylı alışveriş

How it is used

Seen next to reviews on marketplaces and large stores. Shoppers trust verified purchase reviews more, and some platforms only let buyers review. People say 'a verified purchase review' or 'marked as verified'.

Example sentences

  1. Only reviews marked 'Verified Purchase' count towards the product's rating.

  2. Most of the five-star reviews were not verified purchases, which looked suspicious.

Common collocations

  • verified purchase badge
  • verified purchase review
  • verified buyer
  • marked as verified
  • customer reviewA written opinion, often with a star rating, that a buyer posts about a product or seller to share their experience with other shoppers.
  • fake reviewA review that does not describe a real customer's honest experience, for example one written by the seller, paid for, or posted to harm a competitor.
  • star ratingA score, usually from one to five stars, that customers give a product or seller; the average is shown on listings and product pages.
  • trust badgeA small logo or icon on a website, such as a secure payment symbol, card logos or a review score, meant to show shoppers that the store is safe.

More terms: Reviews and Trust

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