Okuzeka
E-commerce vocabulary · Reviews and Trust

Trust badge

Meaning in e-commerce, with examples

nounAdvanced term

In e-commerce, trust badge means: A small logo or icon on a website, such as a secure payment symbol, card logos or a review score, meant to show shoppers that the store is safe.

In Turkish: güven rozeti, güven logosu

How it is used

Used by conversion and design teams, often near the add-to-cart button or at checkout. Stores add, test or remove trust badges. Also called trust seals or trust signals; a trust signal can also be a clear return policy or contact details.

Example sentences

  1. We tested a trust badge under the payment button, but it made no difference.

  2. New stores often add a trust badge from their payment provider at checkout.

Common collocations

  • add trust badges
  • trust seal
  • trust signals
  • secure checkout badge
  • checkoutThe final steps of buying online, where the customer enters an address, chooses delivery and payment, and places the order.
  • verified purchaseA label on a review showing that the person who wrote it actually bought the product from that store or marketplace.
  • conversion rateThe percentage of visitors or sessions that end with a purchase; for example, 2 orders from 100 visits is a 2% conversion rate.
  • A/B testAn experiment that shows two versions of a page or element to different groups of visitors at the same time to see which one leads to more sales.

More terms: Reviews and Trust

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: