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E-commerce vocabulary · Conversion and Analytics

Conversion funnel

Meaning in e-commerce, with examples

nounCommon term

In e-commerce, conversion funnel means: The series of steps shoppers go through before buying, such as visiting, viewing a product, adding to cart and checking out, with fewer people at each step.

In Turkish: dönüşüm hunisi, satış hunisi

How it is used

Used by analysts and product teams to find where customers drop off. You analyse, map or optimize the funnel and look at drop-off between steps. People often just say 'the funnel': top of the funnel, bottom of the funnel.

Example sentences

  1. The biggest drop in our conversion funnel is between the cart and the payment page.

  2. Let's build a conversion funnel report for mobile and desktop separately.

Common collocations

  • conversion funnel
  • drop off in the funnel
  • funnel analysis
  • top of the funnel
  • optimize the funnel
  • conversion rateThe percentage of visitors or sessions that end with a purchase; for example, 2 orders from 100 visits is a 2% conversion rate.
  • cart abandonmentThe situation in which a shopper adds products to the cart but leaves the site without completing the purchase.
  • add to cartThe action of putting a product into the online shopping cart, and the name of the button on product pages that does it.
  • checkoutThe final steps of buying online, where the customer enters an address, chooses delivery and payment, and places the order.
  • A/B testAn experiment that shows two versions of a page or element to different groups of visitors at the same time to see which one leads to more sales.

More terms: Conversion and Analytics

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