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E-commerce vocabulary · Conversion and Analytics

Zero-results rate

Meaning in e-commerce, with examples

nounAdvanced term

In e-commerce, zero-results rate means: The proportion of searches within a store that return no matching products during the measured period.

In Turkish: sonuçsuz arama oranı

How it is used

Report the search population and period; investigate vocabulary and catalog coverage before assuming shoppers want unavailable products.

Example sentences

  1. The zero-results rate fell after we added the common spelling of the brand name.

    A search-language change can improve matching without adding any products.

  2. A high zero-results rate for spare parts prompted a review of our catalog coverage.

    The metric identifies demand that the search experience is failing to serve.

Common collocations

  • reduce the zero-results rate
  • zero-results rate report
  • site search zero-results rate
  • site searchThe search box inside an online store that lets shoppers find products by typing words, and the system that decides which results to show.
  • product catalogThe full set of products a business sells, together with their information such as names, categories, prices, variants and images.

More terms: Conversion and Analytics

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