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E-commerce vocabulary · Conversion and Analytics

GMV

Meaning in e-commerce, with examples

abbreviationCommon term

In e-commerce, GMV means: Short for gross merchandise value: the total value of goods sold through a store or marketplace in a period, before fees, discounts and returns are taken off.

In Turkish: brüt satış hacmi, brüt ürün hacmi, GMV

How it is used

Used in marketplace reports, investor news and seller dashboards to describe the size of a business. A marketplace's own revenue, mostly commission, is much smaller than its GMV, and companies define GMV slightly differently.

Example sentences

  1. The marketplace reported that GMV grew by 35% last year.

  2. Our GMV looks big, but after returns and commission the real revenue is much lower.

Common collocations

  • GMV growth
  • total GMV
  • GMV per seller
  • gross merchandise value
  • marketplaceA large website or app where many independent sellers list and sell their products, while the platform handles traffic, payments and often delivery rules.
  • commissionThe fee a marketplace keeps from each sale, usually a percentage of the selling price that changes by product category.
  • average order valueThe average amount a customer spends in one order, found by dividing total revenue by the number of orders in the same period.
  • conversion rateThe percentage of visitors or sessions that end with a purchase; for example, 2 orders from 100 visits is a 2% conversion rate.

More terms: Conversion and Analytics

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