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E-commerce vocabulary · Conversion and Analytics

A/B test

Meaning in e-commerce, with examples

nounCommon term

In e-commerce, A/B test means: An experiment that shows two versions of a page or element to different groups of visitors at the same time to see which one leads to more sales.

In Turkish: A/B testi, bölünmüş test

How it is used

Used by conversion, product and marketing teams. You run, set up or stop an A/B test, and wait until the result is statistically significant. It is also a verb: A/B test the checkout button.

Example sentences

  1. We ran an A/B test on the product photos: lifestyle images beat white backgrounds.

  2. Don't stop the A/B test after two days; we need more traffic first.

Common collocations

  • run an A/B test
  • A/B test results
  • split test
  • statistically significant
  • conversion rateThe percentage of visitors or sessions that end with a purchase; for example, 2 orders from 100 visits is a 2% conversion rate.
  • conversion funnelThe series of steps shoppers go through before buying, such as visiting, viewing a product, adding to cart and checking out, with fewer people at each step.
  • checkoutThe final steps of buying online, where the customer enters an address, chooses delivery and payment, and places the order.
  • product pageThe page of an online store that shows one product in detail, with its photos, price, description, options and an add-to-cart button.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Conversion and Analytics

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