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E-commerce vocabulary · Conversion and Analytics

Revenue per visitor

Meaning in e-commerce, with examples

nounAdvanced term

In e-commerce, revenue per visitor means: Revenue divided by the number of measured visitors over the same reporting period.

In Turkish: ziyaretçi başına gelir

How it is used

Often shortened to RPV; state the revenue basis and visitor counting method so comparisons use matching definitions.

Example sentences

  1. Revenue per visitor rose even though fewer visitors completed a purchase.

    Larger purchases can increase this money-based metric while purchase frequency falls.

  2. Exclude test orders before calculating revenue per visitor for the launch.

    Artificial revenue would distort the amount attributed to actual visitors.

Common collocations

  • calculate revenue per visitor
  • increase revenue per visitor
  • revenue per visitor report
  • conversion rateThe percentage of visitors or sessions that end with a purchase; for example, 2 orders from 100 visits is a 2% conversion rate.
  • average order valueThe average amount a customer spends in one order, found by dividing total revenue by the number of orders in the same period.

More terms: Conversion and Analytics

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