Okuzeka
E-commerce vocabulary · Conversion and Analytics

Conversion rate

Meaning in e-commerce, with examples

nounCore term

In e-commerce, conversion rate means: The percentage of visitors or sessions that end with a purchase; for example, 2 orders from 100 visits is a 2% conversion rate.

In Turkish: dönüşüm oranı

How it is used

The headline number in most e-commerce reports. Conversion rates go up, drop or improve, and teams compare them by device, channel and page. Make clear what you divide by (sessions or users), because tools count differently.

Example sentences

  1. The conversion rate on mobile is half of what we see on desktop.

  2. After we added free returns, our conversion rate rose from 1.8% to 2.3%.

Common collocations

  • improve the conversion rate
  • conversion rate drops
  • average conversion rate
  • mobile conversion rate
  • conversion funnelThe series of steps shoppers go through before buying, such as visiting, viewing a product, adding to cart and checking out, with fewer people at each step.
  • A/B testAn experiment that shows two versions of a page or element to different groups of visitors at the same time to see which one leads to more sales.
  • average order valueThe average amount a customer spends in one order, found by dividing total revenue by the number of orders in the same period.
  • cart abandonmentThe situation in which a shopper adds products to the cart but leaves the site without completing the purchase.
  • checkoutThe final steps of buying online, where the customer enters an address, chooses delivery and payment, and places the order.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Conversion and Analytics

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: