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Data Science & Analytics vocabulary · Metrics and KPIs

Conversion rate

Meaning in data science & analytics, with examples

nounCore term

In data science & analytics, conversion rate means: The percentage of users who complete a desired action, such as buying or signing up, out of all the users who had the chance to do it.

In Turkish: dönüşüm oranı

How it is used

One of the most watched metrics in e-commerce and marketing. You track, improve or boost the conversion rate, and people say a page or campaign 'converts well'. Always define the denominator: visitors, sessions or sign-ups.

Example sentences

  1. The checkout conversion rate dropped from 3.2% to 2.7% after the update.

  2. Is this conversion rate per visitor or per session?

Common collocations

  • improve the conversion rate
  • checkout conversion rate
  • low conversion rate
  • conversion rate by channel
  • funnelThe series of steps users go through to reach a goal, such as visit, sign-up and purchase; fewer people remain at each step, like the shape of a funnel.
  • metricA number that measures something specific about a product, business or process, such as daily sign-ups, average order value or page load time.
  • A/B testAn experiment in which users are randomly split into two groups that see different versions of something, so you can measure which version performs better.
  • KPIShort for key performance indicator: one of a small number of metrics that a company or team has chosen to measure progress towards its main goals.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Metrics and KPIs

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