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Marketing vocabulary · Marketing Metrics

Conversion rate

Meaning in marketing, with examples

nounCore term

In marketing, conversion rate means: The percentage of people who take a wanted action, such as buying, signing up or calling, out of all the people who had the chance to do it.

In Turkish: dönüşüm oranı

How it is used

A key metric online and in stores. If 2,000 people visit a page and 50 buy, the conversion rate is 2.5%. Teams work to improve or optimise the conversion rate, and each completed action is called a conversion.

Example sentences

  1. Our conversion rate went up after we added free returns.

  2. Traffic is high, but the conversion rate on mobile is below 1%.

Common collocations

  • improve the conversion rate
  • high conversion rate
  • conversion rate optimisation
  • landing page conversion rate
  • funnelA model of the stages people pass through, from first hearing about a brand to buying, with fewer people at each stage, like liquid in a funnel.
  • A/B testAn experiment that shows two versions of an ad, email or web page to similar groups of people to find out which one performs better.
  • call to actionA short instruction in an ad, email or web page that tells people what to do next, such as “Buy now”, “Sign up” or “Call us today”.
  • KPIShort for key performance indicator: a measurable number that shows whether a team, campaign or business is reaching its most important goals.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Marketing Metrics

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