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Marketing vocabulary · Marketing Metrics

KPI

Meaning in marketing, with examples

/ˌkeɪ piː ˈaɪ/abbreviationCore term

In marketing, KPI means: Short for key performance indicator: a measurable number that shows whether a team, campaign or business is reaching its most important goals.

In Turkish: temel performans göstergesi, anahtar performans göstergesi, KPI

How it is used

Said letter by letter; the plural is KPIs. Every campaign brief and report has KPIs, such as sales, leads, reach or cost per lead. You set, track, hit or miss your KPIs.

Example sentences

  1. The main KPI for this campaign is the number of test drives booked.

  2. We hit all our KPIs this quarter except brand awareness.

Common collocations

  • set KPIs
  • track KPIs
  • hit a KPI
  • main KPI
  • KPI dashboard
  • ROIShort for return on investment: how much profit or value you get back compared with what you spent, usually shown as a percentage.
  • conversion rateThe percentage of people who take a wanted action, such as buying, signing up or calling, out of all the people who had the chance to do it.
  • reachThe number or percentage of different people who see an ad or campaign at least once during a certain period of time.
  • brand awarenessHow well people in the target market know and recognise a brand, for example whether they can name it without help or recognise its logo.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Marketing Metrics

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