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Marketing vocabulary · Marketing Metrics

Reach

Meaning in marketing, with examples

/riːtʃ/nounCore term

In marketing, reach means: The number or percentage of different people who see an ad or campaign at least once during a certain period of time.

In Turkish: erişim, ulaşılan kişi sayısı

How it is used

A basic media metric in TV, outdoor and digital planning. Reach counts each person once, while frequency shows how many times on average they saw the ad. Campaigns aim to increase or extend reach. As a verb, you reach an audience.

Example sentences

  1. The campaign had a reach of 4 million people, with an average frequency of three.

  2. Organic reach on social media has fallen, so we need some paid support.

Common collocations

  • reach and frequency
  • organic reach
  • extend reach
  • paid reach
  • impressionOne single display of an ad on a screen or page; if an ad is shown 1,000 times, it has 1,000 impressions, even if fewer people saw it.
  • engagementHow much people actively interact with a brand or its content, for example by liking, commenting, sharing, clicking or spending time with it.
  • media planningChoosing the best mix of media, such as TV, radio, outdoor, print and digital, and deciding when and how often an ad should appear within a budget.
  • brand awarenessHow well people in the target market know and recognise a brand, for example whether they can name it without help or recognise its logo.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Marketing Metrics

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