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Marketing vocabulary · Pricing

Price point

Meaning in marketing, with examples

/ˈpraɪs pɔɪnt/nounCore term

In marketing, price point means: A particular price at which a product is offered, often chosen to match what a certain group of customers expects or can afford.

In Turkish: fiyat noktası, fiyat seviyesi

How it is used

Used in pricing, retail and product planning. Products sit at, launch at or hit a certain price point, and product ranges often have entry-level, mid-range and premium price points.

Example sentences

  1. We need a model at a lower price point for students.

  2. At this price point, customers expect free delivery.

Common collocations

  • lower price point
  • premium price point
  • entry-level price point
  • hit a price point
  • pricing strategyThe method a company uses to set and change its prices, based on its costs, its competitors, the value customers see and its business goals.
  • psychological pricingSetting prices in ways that affect how customers feel about them, such as 99.90 instead of 100, so that the product seems cheaper than it really is.
  • premium pricingSetting prices higher than competitors on purpose to signal quality, exclusivity or status, so that the high price becomes part of the brand's appeal.
  • marginThe difference between a product's selling price and what it costs, usually shown as a percentage of the selling price.

More terms: Pricing

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