Okuzeka
Marketing vocabulary · Pricing

Bundle

Meaning in marketing, with examples

/ˈbʌndl/verbCommon term

In marketing, bundle means: To sell two or more products or services together as one package, usually for a lower total price than buying them separately.

In Turkish: paket halinde sunmak, paketlemek, birlikte satmak

How it is used

Used as a verb (bundle products together) and as a noun (a bundle, a bundle offer). Common in telecoms (internet plus TV), software, fast-food menus and cosmetics gift sets. The strategy is called bundling or bundle pricing.

Example sentences

  1. We bundled the shampoo with a travel-size conditioner, and sales of both went up.

  2. The internet and TV bundle is cheaper than paying for the two services separately.

Common collocations

  • bundle products together
  • bundle offer
  • bundle pricing
  • product bundle
  • pricing strategyThe method a company uses to set and change its prices, based on its costs, its competitors, the value customers see and its business goals.
  • discountA reduction in the usual price of a product or service, often offered for a limited time or only to certain customers.
  • price pointA particular price at which a product is offered, often chosen to match what a certain group of customers expects or can afford.
  • promotionAll the ways a company communicates with customers to persuade them to buy, such as advertising, PR, social media, special offers and personal selling.

More terms: Pricing

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: