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Marketing vocabulary · Pricing

Discount

Meaning in marketing, with examples

/ˈdɪskaʊnt/nounCore term

In marketing, discount means: A reduction in the usual price of a product or service, often offered for a limited time or only to certain customers.

In Turkish: indirim, iskonto

How it is used

You offer, give, get or apply a discount. Common forms are “20% off”, “buy one, get one free” (BOGOF), early-bird discounts and volume discounts. Marketers often point out that frequent discounts can teach customers to wait for sales.

Example sentences

  1. We're offering a 15% discount to customers who order before Friday.

  2. Too many discounts have made people think we're a cheap brand.

Common collocations

  • offer a discount
  • apply a discount
  • discount code
  • volume discount
  • early-bird discount
  • promotionAll the ways a company communicates with customers to persuade them to buy, such as advertising, PR, social media, special offers and personal selling.
  • pricing strategyThe method a company uses to set and change its prices, based on its costs, its competitors, the value customers see and its business goals.
  • psychological pricingSetting prices in ways that affect how customers feel about them, such as 99.90 instead of 100, so that the product seems cheaper than it really is.
  • marginThe difference between a product's selling price and what it costs, usually shown as a percentage of the selling price.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Pricing

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