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Sales & Retail vocabulary · Negotiation & Pricing

Discount

Meaning in sales & retail, with examples

/ˈdɪskaʊnt/nounCore term

In sales & retail, discount means: A reduction in the normal price of a product or service, given for example to win a deal, reward a loyal customer or sell old stock.

In Turkish: indirim, iskonto

How it is used

Used in both B2B sales and retail. You give, offer, ask for or approve a discount; managers often limit how big a discount reps can give. It is also a verb: to discount a product.

Example sentences

  1. I can offer you a 10 percent discount if you sign before the end of the month.

  2. Any discount above 15 percent needs approval from the sales director.

Common collocations

  • offer a discount
  • ask for a discount
  • approve a discount
  • volume discount
  • staff discount
  • list priceThe official price of a product as shown in a price list or catalogue, before any discounts are applied.
  • volume discountA lower price per unit given to a customer who buys a large quantity, often in steps: the more they buy, the bigger the discount.
  • markdownA permanent reduction in the selling price of an item, usually to sell slow-moving or end-of-season stock.
  • concessionSomething one side gives up or agrees to during a negotiation, such as a lower price or an extra service, in order to reach a deal.
  • marginThe difference between what a product sells for and what it costs, often shown as a percentage of the selling price.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Negotiation & Pricing

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