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Sales & Retail vocabulary · Negotiation & Pricing

List price

Meaning in sales & retail, with examples

/ˈlɪst ˌpraɪs/nounCommon term

In sales & retail, list price means: The official price of a product as shown in a price list or catalogue, before any discounts are applied.

In Turkish: liste fiyatı, katalog fiyatı

How it is used

Used in B2B pricing, quotes and negotiations. Discounts are usually described as a percentage off the list price. In retail, the similar idea is the recommended retail price (RRP) in the UK or MSRP in the US.

Example sentences

  1. The list price is 1,200 euros, but most distributors pay about 20 percent less.

  2. We never quote below list price without approval from the sales manager.

Common collocations

  • below list price
  • off the list price
  • full list price
  • price list
  • discountA reduction in the normal price of a product or service, given for example to win a deal, reward a loyal customer or sell old stock.
  • quoteA written statement of how much a product or service will cost, given to a customer before they decide to buy; also called a quotation.
  • marginThe difference between what a product sells for and what it costs, often shown as a percentage of the selling price.
  • markupThe amount added to the cost of a product to set its selling price, usually shown as a percentage of the cost.
  • volume discountA lower price per unit given to a customer who buys a large quantity, often in steps: the more they buy, the bigger the discount.

More terms: Negotiation & Pricing

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