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Sales & Retail vocabulary · Negotiation & Pricing

Channel conflict

Meaning in sales & retail, with examples

nounAdvanced term

In sales & retail, channel conflict means: Competition or disagreement between sales routes that target the same customers or opportunities.

In Turkish: satış kanalları çatışması

How it is used

Use when direct sellers, distributors or other routes compete; identify the overlapping ownership or incentives.

Example sentences

  1. Channel conflict arose when the direct team quoted below the authorised reseller's price.

    Different routes to the same buyer can undermine each other's offers.

  2. Clear account ownership helped us resolve channel conflict without cancelling the customer's order.

    Ownership rules can address internal friction around a shared customer.

Common collocations

  • resolve channel conflict
  • direct channel conflict
  • sales territoryThe geographic area, group of customers or industry that a salesperson or team is responsible for.
  • discountA reduction in the normal price of a product or service, given for example to win a deal, reward a loyal customer or sell old stock.

More terms: Negotiation & Pricing

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