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Sales & Retail vocabulary · Negotiation & Pricing

Win-win

Meaning in sales & retail, with examples

/ˌwɪn ˈwɪn/adjectiveCore term

In sales & retail, win-win means: Describing an agreement or situation that gives both sides something they want, so that neither side feels it has lost.

In Turkish: kazan-kazan, iki taraf için de kazançlı

How it is used

Very common in negotiation talk: a win-win deal, a win-win solution, a win-win situation. It is also used as a noun: “This is a win-win.” Some people see it as a business cliché, so it works best when the deal really helps both sides.

Example sentences

  1. A longer contract at a lower monthly price is a win-win for both of us.

  2. We're looking for a win-win solution, not just the lowest price.

Common collocations

  • win-win deal
  • win-win solution
  • win-win situation
  • it's a win-win
  • negotiateTo discuss the price, terms or conditions of a deal with the other side in order to reach an agreement that both can accept.
  • concessionSomething one side gives up or agrees to during a negotiation, such as a lower price or an extra service, in order to reach a deal.
  • bottom lineIn negotiation, the lowest price or worst terms you are willing to accept; more generally, a company's final profit, or the most important point.
  • contractA formal written agreement between a seller and a buyer that sets out what will be supplied, at what price and under which conditions, and that both sides must follow.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Negotiation & Pricing

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