Okuzeka
Business English vocabulary · Negotiations

Win-win

Meaning in business english, with examples

/ˌwɪnˈwɪn/adjectiveCommon term

In business english, win-win means: Describing a situation or agreement in which both sides gain something and nobody loses.

In Turkish: iki taraf için de kazançlı, kazan-kazan

How it is used

Common in negotiations and partnership talks: 'a win-win solution', 'This is a win-win for both companies.' Also used as a noun. Some people find it a cliché, but everyone understands it.

Example sentences

  1. If you handle installation and we handle training, it's a win-win.

  2. We're looking for a win-win agreement, not just the lowest price.

Common collocations

  • win-win situation
  • win-win solution
  • win-win deal
  • it's a win-win
  • compromiseAn agreement in which each side gives up part of what it wanted so that both can accept the result. Also used as a verb.
  • dealAn agreement between two or more sides, especially a business arrangement to buy, sell or work together on agreed terms.
  • negotiateTo discuss something formally with another side in order to reach an agreement both can accept, for example on price or contract terms.
  • meet halfwayTo reach an agreement by each side accepting part of what the other wants, for example by splitting a price difference.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Negotiations

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: