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Sales & Retail vocabulary · Objections & Closing

Objection

Meaning in sales & retail, with examples

/əbˈdʒekʃən/nounCore term

In sales & retail, objection means: A reason a potential customer gives for not buying or not buying yet, such as price, timing, trust or a competitor's offer.

In Turkish: itiraz, çekince

How it is used

A central idea in sales training. You hear, raise, handle, overcome or answer objections. Typical ones are “It's too expensive”, “We're happy with our current supplier” and “Just send me an email.” Sellers treat an objection as a question to answer, not as a final no.

Example sentences

  1. The most common objection we hear is that the setup takes too long.

  2. She listened to every objection calmly and answered them one by one.

Common collocations

  • handle an objection
  • overcome an objection
  • price objection
  • raise an objection
  • common objections
  • objection handlingThe skill of listening to a customer's concerns and answering them in a way that removes doubts and keeps the sale moving.
  • push backTo resist or argue against a price, idea, request or deadline, usually politely and as part of a discussion rather than as a final refusal.
  • closeTo get a customer's final agreement to buy, such as a signature, an order or a payment, so that the sale is complete.
  • trial closeA question asked during a sales conversation to test how ready the customer is to buy, without asking for the final decision yet.
  • pain pointA specific problem or frustration that a customer has, which a product or service could solve.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Objections & Closing

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