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Sales & Retail vocabulary · Objections & Closing

Close

Meaning in sales & retail, with examples

/kloʊz/verbCore term

In sales & retail, close means: To get a customer's final agreement to buy, such as a signature, an order or a payment, so that the sale is complete.

In Turkish: satışı kapatmak, anlaşmayı bağlamak, satışı tamamlamak

How it is used

A key verb in every sales job. You close a deal, a sale or a customer. As a noun, the close is the final step of the sale, and closing is the skill of getting there. The expected date of a deal in the CRM is its close date.

Example sentences

  1. If we can close this deal by Friday, the whole team hits its quarterly target.

  2. He's great at demos, but he struggles to close.

Common collocations

  • close a deal
  • close a sale
  • close date
  • ready to close
  • close the customer
  • dealAn agreement to buy or sell something, or a sales opportunity that a seller is working on and hopes to win.
  • trial closeA question asked during a sales conversation to test how ready the customer is to buy, without asking for the final decision yet.
  • closing techniqueA planned way of asking for the customer's decision at the end of a sale, such as offering a choice between two options or summarising the agreed points.
  • buying signalSomething a customer says or does that shows they are seriously thinking about buying, such as asking about delivery dates, prices or contract details.
  • objectionA reason a potential customer gives for not buying or not buying yet, such as price, timing, trust or a competitor's offer.

More terms: Objections & Closing

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