Loss reason

How it is used

Use in CRM records and reviews; distinguish a buyer-confirmed explanation from a salesperson's assumption.

Example sentences

1. The buyer confirmed delivery timing as the loss reason, rather than our quoted price.

   A confirmed explanation can change how the team interprets the lost sale.

2. We replaced the vague loss reason with a note about the missing certification.

   Specific reasons make records more useful for later improvement work.

Common collocations

• record a loss reason
• primary loss reason

Related terms

• CRMCustomer relationship management: software where a company records its contacts, leads, deals and conversations with customers in one place.
• objectionA reason a potential customer gives for not buying or not buying yet, such as price, timing, trust or a competitor's offer.

More terms: Objections & Closing

• close
• trial close
• buying signal
• push back
• sign off
• objection handling
• closing technique
• urgency
• no decision
• cost of inaction
• competitive displacement
• objection isolation