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Sales & Retail vocabulary · Sales Process & Pipeline

Win-loss analysis

Meaning in sales & retail, with examples

nounAdvanced term

In sales & retail, win-loss analysis means: A structured review of completed sales opportunities to understand why buyers chose or rejected an offer.

In Turkish: kazanılan ve kaybedilen satışların analizi

How it is used

Use for comparing patterns across completed deals, ideally including direct feedback from buyers.

Example sentences

  1. Win-loss analysis showed that installation support mattered more than the extra features.

    The review identifies factors associated with actual purchase outcomes.

  2. An independent interviewer spoke to buyers for a more balanced win-loss analysis.

    Independent questioning can reveal reasons that sellers did not hear.

Common collocations

  • conduct win-loss analysis
  • win-loss analysis findings
  • win rateThe percentage of sales opportunities that end in a won deal, out of all the opportunities closed as won or lost in a period.
  • case studyA short report that describes how a real customer used a product or service and what results they achieved, used to convince similar buyers.

More terms: Sales Process & Pipeline

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