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Sales & Retail vocabulary · Sales Process & Pipeline

Proposal

Meaning in sales & retail, with examples

/prəˈpoʊzəl/nounCore term

In sales & retail, proposal means: A document sent to a potential customer that explains the suggested solution, what is included, the price and the main terms, written to win their business.

In Turkish: teklif dosyası, satış teklifi, teklif

How it is used

Sent after discovery and demos in B2B sales. You write, prepare, submit, present or revise a proposal, and the customer accepts or rejects it. Large buyers may ask for formal proposals through an RFP.

Example sentences

  1. I'll send you a proposal with two options by Wednesday.

  2. The client liked our proposal but asked us to shorten the implementation time.

Common collocations

  • send a proposal
  • submit a proposal
  • sales proposal
  • revise a proposal
  • proposal stage
  • quoteA written statement of how much a product or service will cost, given to a customer before they decide to buy; also called a quotation.
  • RFPRequest for proposal: a formal document in which an organisation describes what it wants to buy and invites several suppliers to send proposals.
  • contractA formal written agreement between a seller and a buyer that sets out what will be supplied, at what price and under which conditions, and that both sides must follow.
  • follow upTo contact someone again after a call, meeting or offer, to answer questions, check their interest and move the sale to the next step.
  • sales cycleThe whole sequence of steps from the first contact with a potential customer to the signed deal, and the time this usually takes.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Sales Process & Pipeline

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