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Sales & Retail vocabulary · Sales Process & Pipeline

Opportunity

Meaning in sales & retail, with examples

/ˌɑːpərˈtuːnəti/nounCommon term

In sales & retail, opportunity means: A qualified potential sale that is being actively worked on, with an estimated value and an expected closing date in the CRM.

In Turkish: satış fırsatı, fırsat

How it is used

In CRM systems such as Salesforce, a lead becomes an opportunity once it is qualified; people often shorten it to oppty or opp. You create, update, advance, win or lose an opportunity. The total value of open opportunities forms the pipeline.

Example sentences

  1. After the discovery call, I converted the lead into an opportunity worth 60,000 euros.

  2. We have twelve open opportunities in the healthcare sector.

Common collocations

  • create an opportunity
  • sales opportunity
  • open opportunities
  • win an opportunity
  • opportunity stage
  • dealAn agreement to buy or sell something, or a sales opportunity that a seller is working on and hopes to win.
  • leadA person or company that may become a customer, for example someone who downloaded a brochure, called for information or was found through research.
  • sales pipelineAll the potential deals a salesperson or team is working on, arranged by stage from first contact to signed contract, so you can see what is likely to close.
  • qualifyTo check whether a lead is worth pursuing by finding out if they have a real need, a budget, the authority to buy and a realistic timeline.
  • win rateThe percentage of sales opportunities that end in a won deal, out of all the opportunities closed as won or lost in a period.

More terms: Sales Process & Pipeline

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