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Sales & Retail vocabulary · Sales Process & Pipeline

Follow up

Meaning in sales & retail, with examples

/ˌfɑːloʊ ˈʌp/phrasal verbCore term

In sales & retail, follow up means: To contact someone again after a call, meeting or offer, to answer questions, check their interest and move the sale to the next step.

In Turkish: takip etmek, dönüş yapmak, tekrar iletişime geçmek

How it is used

Said and written every day in sales. You follow up with a person or follow up on something, such as a proposal or a quote. The noun is written with a hyphen: a follow-up email, a quick follow-up call.

Example sentences

  1. I'll follow up with the buyer tomorrow to see if they have any questions about the quote.

  2. Most deals are lost because nobody follows up after the first meeting.

Common collocations

  • follow up with a client
  • follow up on a proposal
  • follow-up email
  • follow-up call
  • send a follow-up
  • proposalA document sent to a potential customer that explains the suggested solution, what is included, the price and the main terms, written to win their business.
  • quoteA written statement of how much a product or service will cost, given to a customer before they decide to buy; also called a quotation.
  • check inTo contact a customer or colleague briefly to see how things are going, without a big agenda, and to keep the relationship active.
  • sales cycleThe whole sequence of steps from the first contact with a potential customer to the signed deal, and the time this usually takes.
  • CRMCustomer relationship management: software where a company records its contacts, leads, deals and conversations with customers in one place.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Sales Process & Pipeline

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