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Sales & Retail vocabulary · Account Management

CRM

Meaning in sales & retail, with examples

/ˌsiː ɑːr ˈem/abbreviationCore term

In sales & retail, CRM means: Customer relationship management: software where a company records its contacts, leads, deals and conversations with customers in one place.

In Turkish: müşteri ilişkileri yönetimi, CRM sistemi

How it is used

Used every day by sales teams. You log a call in the CRM, update a deal in the CRM or pull a report from it. Salesforce and HubSpot are well-known examples. Managers like to say “If it's not in the CRM, it didn't happen.”

Example sentences

  1. Please log every client call in the CRM on the same day.

  2. According to the CRM, we haven't spoken to this account in three months.

Common collocations

  • update the CRM
  • log a call in the CRM
  • CRM data
  • CRM system
  • CRM report
  • sales pipelineAll the potential deals a salesperson or team is working on, arranged by stage from first contact to signed contract, so you can see what is likely to close.
  • account managerA person responsible for looking after a group of existing customers, keeping them happy and finding chances to sell them more.
  • leadA person or company that may become a customer, for example someone who downloaded a brochure, called for information or was found through research.
  • follow upTo contact someone again after a call, meeting or offer, to answer questions, check their interest and move the sale to the next step.
  • customer retentionA company's ability to keep its existing customers buying over time, instead of losing them to competitors.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Account Management

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