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Sales & Retail vocabulary · Account Management

Land and expand

Meaning in sales & retail, with examples

phraseAdvanced term

In sales & retail, land and expand means: A sales strategy of winning a small initial purchase and growing the relationship through later purchases.

In Turkish: küçük satışla başlayıp müşteri içinde büyüme

How it is used

Use for an intentional growth path after an initial sale; expansion depends on demonstrated usefulness.

Example sentences

  1. Our land and expand strategy began with one depot before reaching the customer's national network.

    The first sale creates a base for later purchases elsewhere in the account.

  2. Land and expand failed when the first team did not adopt the system.

    Expansion requires success in the initial use, not merely a signed order.

Common collocations

  • land and expand strategy
  • land and expand model
  • upsellTo persuade a customer to buy a more expensive version, an upgrade or a bigger package than the one they first planned to buy.
  • key accountOne of a company's most important customers, usually because of the size of its orders or its strategic value, which gets special attention and a dedicated manager.

More terms: Account Management

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