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Sales & Retail vocabulary · Account Management

Cross-sell

Meaning in sales & retail, with examples

/ˈkrɔːs ˌsel/verbCore term

In sales & retail, cross-sell means: To sell a customer a different but related product in addition to the one they are buying, such as a case with a new phone.

In Turkish: çapraz satış yapmak, tamamlayıcı ürün satmak

How it is used

Used in retail, banking, insurance and account management. You cross-sell products to existing customers; the noun is cross-selling or a cross-sell. In shops, staff cross-sell with questions like “Do you need batteries for that?”

Example sentences

  1. When a customer buys a laptop, we try to cross-sell a bag and antivirus software.

  2. The bank uses its customer data to cross-sell insurance to mortgage clients.

Common collocations

  • cross-sell products
  • cross-selling opportunity
  • cross-sell to existing customers
  • cross-sell and upsell
  • upsellTo persuade a customer to buy a more expensive version, an upgrade or a bigger package than the one they first planned to buy.
  • average transaction valueThe average amount a customer spends in one purchase, calculated by dividing total sales by the number of transactions.
  • customer lifetime valueThe total revenue or profit a company expects to earn from one customer over the whole time that customer keeps buying from it.
  • account managerA person responsible for looking after a group of existing customers, keeping them happy and finding chances to sell them more.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Account Management

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