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E-commerce vocabulary · Pricing and Promotions

Cross-sell

Meaning in e-commerce, with examples

verbCommon term

In e-commerce, cross-sell means: To offer a customer products that go with what they are buying, such as a case with a phone or socks with shoes.

In Turkish: çapraz satış yapmak, tamamlayıcı ürün önermek

How it is used

Used as a verb and a noun (a cross-sell, cross-selling). Stores cross-sell with 'Frequently bought together' or 'Complete the look' sections and in follow-up emails. Teams measure how much cross-selling adds to average order value.

Example sentences

  1. We cross-sell cleaning kits on every coffee machine page.

  2. Cross-selling in the cart works better for us than on the product page.

Common collocations

  • cross-sell products
  • cross-selling opportunities
  • frequently bought together
  • cross-sell recommendations
  • upsellTo encourage a customer to buy a more expensive version of what they are looking at, or to add an upgrade, such as more storage or a longer warranty.
  • average order valueThe average amount a customer spends in one order, found by dividing total revenue by the number of orders in the same period.
  • product bundleTwo or more products sold together as one offer, usually at a lower price than buying each of them separately.
  • shopping cartThe part of an online store that keeps the products a customer has chosen until they are ready to pay, showing quantities and the total price.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Pricing and Promotions

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